I have only used Social media as a way to stay in touch with friends; whether that be looking at recent status updates or pictures they upload. Almost everyone nowadays have some type of social media site. Since such a huge crowd has access to social media, I believe businesses who use marketing techniques on there are genius! I think its a very different way to reach people. Normally businesses will use the radio, tv, or visual ads around the community to get the publics attention. Bussinesses are now realizing that people today spend countless number of hours on social media, so why not advertise on those?